GoAbroad are a leading international education and experiential travel resource with long innings within their industry. Their logo, having been with them and served them well from the start, was showing signs of age and required an update. The client had requested that their brand required modernising to stay relevant and fresh against their competitors whilst retaining elements of the brand that would be recognisable to their existing client base.
Many attempts had been made to radically change the brand logo by introducing new fonts and changing the main emblem of the globe. I started looking at minor changes to the choice of font, choosing a sans serif font over their old serif font, rounding and smoothing the lozenge and reworking the main globe element. The result was a logo rework that remains identifiable to their customers and clients but brought into the modern day by subtle alterations to its form, colour and typography. Checkout the print work we have completed for GoAbroad here.