Gate One
Gate One had been using the branding and logo you see to the right for many years with their tagline and company ethos at the time centered around ‘the ripple effect’.
As their business grew and expertise within their field they wanted a bold new brand update that better represented their position within their sector.
Their new ‘ripple symbol’ encapsulates their DNA, with each strand represnting different facets of their business offering (Leadership, Capability, Agility and Ownership).
The colour theme of their symbol and wordmark reflects the care, passion, loyalty, humanity, warmth, approachability and dynamism they hold true to their core.