A websites speed is one of the first things we notice when we interact with a site. Most major websites do a pretty good job of optimising their site, so we only really notice when things don’t load quickly.
A slow loading site is going to annoy your visitors and result in a high bounce rate. According to recent research, 47% of people don’t wait for more than two seconds for a web page to load…if your website is loading in over 2 seconds then you might be losing valuable business.
So speed is core to the users initial and overall experience and for a B2C website such as e-commerce sites, these few seconds can lead to millions in lost revenue.
This article will outline the three main reasons why optimising your website for speed is critical to your business success and some steps to take to combat this problem.